BB&T Corporation has an agreement with TurboTax Intuit to offer the company's popular online tax preparation and filing service.
The project was to create a variety of products for the TurboTax Promotional Campaign.
I had to create a new fresh design for BB&T ATM screens using an updated TurboTax logo. After getting approval from product manager, I created several mock-ups for this campaign. These included: a promo page, banner, splash page, secure message page, and product page using a singular design theme. Following approval from the product manager and the compliance department, l created HTML files and uploaded them to CMS to test for browser capability and feature testing and publishing would pass.
Tight deadlines and a lot of changing feedback from the compliance department. For example, one copy change had to be applied to all of the campaign's products and all mockups had to be sent to the compliance department for subsequent approval.
The following colors had to be present in the design of the new TutboTax logo. I decided to go with a two-dimensional illustration instead of photographic images to make the design fresher and more modern.
Adobe Illustrator
Adobe Photoshop
Adobe Dreamweaver
3.7 million people used TurboTax website prepare and file their returns that year after our campaign. That was 60% more than what was expected. For that project I earned a BB&T Olympic Award in recognition.