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Project
Zelle for BB&T U application

Implement Zelle into the BB&T U platform , mobile and on-line, which allows users to accomplish all of their financial planning and transactions via self-service, at any hour of the day.

 

My role

Using copy, User Story description and Wire frame I had to create various page designs for the Zelle application. This included: Enrollment Flow, Settings, Add Contact, Activity Log, Send Money, Request Money and many others. I was responsible for providing mock-ups for all of the page designs for final approval. I also had to specially prepare the documents for developers.

Colors, Typography

The original color for the Zelle logo is purple, so I used a black and/or white version of the logo and one with the BB&T colors to stay aligned with the rest of the U application. I cooperated with U application team almost on daily basis to make sure both applications had excellent synergy.

Tools

Adobe Illustrator

Sketch

Adobe XD

Adobe Photoshop

Result

We have made great strides here. More than 90% of our consumer products can now be opened with a mobile device, and our new partnership with Zelle makes easier than ever for clients to execute P2P transactions. In fact, P2P users increased by 138% and transaction volumes increased by 300% in 2018.

 
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